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Social Media Marketing

Social media marketing trends change regularly and rapidly. Charged by the momentum of the Coronavirus pandemic, social media usage rose significantly in 2020 as more Americans found themselves at home. With e-commerce becoming increasingly popular, now is a great time to utilize social media marketing.


This article will focus on some great social media tools to begin or increase your online audience and customer base.


Building a Social Media Following


Building a social media account is a lot easier than it sounds. If you have yet to make social media accounts for your business, this is the perfect time. Begin with the social media platform most fitting for your target audience. Facebook’s largest percentage of users lies within the “25-34-year age range” (Statista, 2020). While Instagram boasts 33.1% of users between 25 and 34 years old, and the second-largest user demographic being 18 to 24-year old’s (Statista, 2020).


Understanding the tools provided for businesses are also essential towards building successful social media followings. Below I highlight the new, exciting, and FREE tools provided by Instagram for growing your businesses social media following.


Utilizing Instagram Reels and SEO


During 2020, Instagram introduced the new Reels and SEO functions primarily geared towards business owners and influencers, alike. Reels provide Instagram users the ability to create a short video and share on the platform with users whose interests align with said content. Reels are a great way to share new products, provide tutorials, or increase brand recognition. Browse around on the application to understand Reels and effective advertising campaigns before implementing your own, personal video marketing strategy.


SEO, or search engine optimization, allows users to efficiently search keywords. Effectively describing your business in your biography, posts, and reels can help further your social media reach and platform. To ensure maximum reach, dedicate your business profile to posting solely about your business, products, and services.


Hosting Live Virtual Events


With virtual communication at an all-time high, now is a great time to engage your existing platform and encourage audience growth through utilizing live capabilities of social media platforms. Facebook, Instagram, and TikTok all allow users to stream live to their audience. Promoting live, virtual events is a great way to increase brand and product awareness and receive consumer feedback in real-time. Virtual events are more accessible than in-person events, can increase engagement, and can cater to new audiences. Live virtual events are also a great tool to engage your existing customer base through the duration of social distancing.


These events can be promoted through social media platforms, word of mouth, and even email advertising.




In conclusion, building and maintaining a social media presence is becoming increasingly important due to COVID-19 and the online market shift. If your business has been negatively impacted by the pandemic, consider increasing your social media reach and taking the step towards e-commerce.



Statista. (2020, December 4). Facebook user share in the United States 2020, by age and gender.

Statista. (2020b, December 7). Instagram user share in the United States 2020, by age group.,the%20United%20States%20were%20female.

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