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How To Invest In Bitcoin In 2023

Since its inception in 2009, Bitcoin has rocketed in value from less than $1 per Bitcoin to a high of $69,000. 

With such astronomical gains and rising concerns over the fiat banking system, it’s no surprise that many investors still have their eyes on Bitcoin and other digital currencies in 2023.

Whether you want to support Bitcoin’s vision of decentralized finance, or simply are looking to diversify your portfolio with a powerful and promising asset, we’re here to help you in your investment journey.

Let’s talk about 3 ways you can invest in Bitcoin right now, and how it’s easier than ever before.

Invest In Bitcoin Through Cryptocurrency Exchanges

Cryptocurrency exchanges are online platforms that allow users to buy and sell various cryptocurrencies, including Bitcoin. These exchanges provide a convenient way for investors to purchase and store Bitcoin, and offer a range of trading features and tools to help users manage their investments.

If you’re just getting started in your investment journey, or simply don’t have the time to delve into more intense investing methods, using an exchange may be best for you. It’s an easy “on ramp” to start investing in crypto, as it works very similar to what you’ll find at traditional brokerage firms like Fidelity.

Here are 4 quick steps you can take to invest in Bitcoin through an exchange: 

1. Open an account at an exchange of your choosing

The first step is to open an exchange. Your options will vary by country, and while every exchange supports Bitcoin, if you want to invest in other cryptocurrencies in the future, make sure they are offered on your exchange.

You can see some of our top picks for best crypto exchanges here.

Note: Many exchanges require you to submit some form of ID to comply with anti-money laundering laws.

2. Deposit fiat currency

Next, you need to deposit your “fiat” currency. Fiat means money like dollar bills, Pounds, Euros, etc. 

Most platforms let you start with as little as $10, letting you deposit through bank transfers, credit/debit cards, or electronic wallets such as PayPal.  

3. Search for BTC

With your newly funded account, use your exchange’s search feature to find “BTC”, the ticker symbol for Bitcoin.

Most platforms also offer a variety of other cryptocurrencies to invest in, such as popular altcoins like Doge, Solana, Ethereum, and XRP.

A screenshot of how to buy Bitcoin on Coinbase

Screenshot of how to buy Bitcoin on Coinbase

4. Invest

Using the exchange’s trading function, purchase your desired amount of Bitcoin. Consider strategies such as dollar-cost-averaging (DCA) – which means purchasing a set amount of Bitcoin at regular intervals, regardless of price.

Once your trade goes through, you’re now a proud Bitcoin holder. Congratulations! 

Of course, exchanges aren’t the only way to invest.

Bitcoin Investment Funds

Bitcoin investment funds are a great way to gain exposure to cryptocurrency without having to purchase and store it yourself. 

These funds are managed by professionals who invest in Bitcoin on behalf of their clients, with the goal of generating returns that outperform the overall market.

It’s important to note that these funds invest via “contracts” or “futures”, so they price may not actually reflect the exact price of Bitcoin. Also, the movement of the fund may not directly correlate as well. Here’s a comparison of BTC vs. GBTC (a fund) over the last 5 years. 

BTC vs. GBTC over 5 years

1. Exchange Traded Funds (ETFs)

Bitcoin ETFs are funds that are traded on exchanges like traditional stocks. These funds track the price of Bitcoin, providing investors with exposure to the cryptocurrency market. ETFs can be bought and sold easily, and their prices fluctuate throughout the trading day.

Bitcoin ETFs can be attractive to investors already familiar with stock market investing and prefer to have a diversified portfolio of stocks and cryptocurrencies. Additionally, Bitcoin ETFs may be suitable for investors who are looking for a way to invest in Bitcoin that is regulated by financial authorities, as ETFs are subject to regulatory oversight.

There are several ETFs on the marketplace:

  • ProShares Bitcoin Strategy ETF (BITO)
  • Valkyrie Bitcoin Strategy ETF (BTF)
  • VanEck Bitcoin Strategy ETF (XBTF)

You can also short Bitcoin with ProShares Short Bitcoin ETF (BITI).

2. Bitcoin Trusts And Mutual Funds

These funds are managed by investment professionals who make decisions about which assets to invest in, and when to buy or sell them.

Trusts, such as Grayscale Bitcoin Trust, Osprey Bitcoin Trust, and others hold Bitcoin as their underlying asset. This allows investors to gain exposure to Bitcoin’s potential returns without actually owning the cryptocurrency itself. 

The trust’s shares are traded on over-the-counter (OTC) markets, making them accessible to retail investors who may not have access to cryptocurrency exchanges.

Benefits Of Bitcoin Funds

  • Diversification: Investing in a Bitcoin fund can diversify an investor’s portfolio, as the fund may invest in other assets in addition to Bitcoin.
  • Professional Management: Bitcoin funds are managed by experienced financial professionals with expertise in cryptocurrency markets.
  • Accessibility: Investing in a Bitcoin fund is typically easier and more convenient than purchasing and storing Bitcoin yourself.

Risks Of Bitcoin Funds

  • Volatility: Bitcoin is a highly volatile asset, and investing in a Bitcoin fund can expose investors to significant price fluctuations. Even with professional management, it’s important to remember that there is always the risk of losing funds.
  • Fees: Bitcoin funds charge fees for management and administration, which can eat into returns.

Overall, investment funds might be a good choice if you value a hands-off strategy and the assurance that your money is in professional hands. Given the unique nature of investment funds, it’s always recommended to do as much research as possible before investing.

However, if you prefer to maintain ownership of your assets (or just want to invest long-term without worrying about fees) then you may want to consider a third option: Self-custody.

How To Use And Invest In Bitcoin Via Self-Custody

One major disadvantage to holding Bitcoin on an exchange or with an investment fund is that there is always the risk of dealing mismanagement by the custodian. And since exchanges often are not insured like banks, losses due to external factors may not always be recoverable. Just look at Celsius, BlockFi, and others.

That’s why you may have heard the phrase “not your keys, not your crypto“. Basically, if you don’t own your crypto via self-custody, you don’t truly own your crypto.

Crypto self-custody means you have complete control over your funds. Sending, receiving, and storing your Bitcoin and digital currencies are all done without any third-party involvement. 

In a sense, you are your own bank.

Of course, it’s important to note that self-custody requires a certain level of technical knowledge and responsibility, as there are risks involved in managing your own private keys. But if you’re looking for maximum control and security over your investments, here are 4 steps to get you started on the path of self-custody.

1. Get a wallet 

There are lots of Bitcoin wallets to choose from, including desktop, mobile, and hardware wallets. Each has its own benefits and drawbacks in terms of security, accessibility, and ease of use. So you’ll want to research and compare options to find one that best fits your needs. 

We recommend that you get a hardware wallet for the most security. You can see some of our top picks of cryptocurrency wallets here.

2. Setup your Bitcoin wallet 

Once you’ve chosen a wallet, you’ll need to download and install it on your device or hardware. You’ll also need to create a strong password and back up your wallet’s seed phrase, a series of randomly-generated words used to recover your wallet in case of loss or damage. 

It’s very important you store your seed phrase in a safe location. It’s estimated that some 3 million BTC have been lost, in many cases due to users being unable to access them.


And ideally, never type your seed phrase into a computer, and never take a picture of it.

3. Purchase Bitcoin

The annoying part is you cannot simply buy Bitcoin using a self-custody wallet. If you’re mining Bitcoin, or receiving it as payment, you can use this directly.

But, you still need an exchange if you’re going to be using fiat currency. So, pick your favorite exchange above to make the initial purchase, and then you can transfer your Bitcoin.

Once you’ve set up your wallet, you’ll be given a unique Bitcoin address (a long series of letters and numbers) or a QR code that links to the wallet. Using this, you can transfer Bitcoin from an exchange to your self custody wallet.

4. Secure your Bitcoin

After you’ve purchased your Bitcoin, you’ll want to ensure that it’s securely stored. Depending on your wallet, this may involve additional steps such as enabling two-factor authentication. For maximum security, we recommend a hardware wallet over software wallets.

Also, try to avoid text message (SMS) two-factor authentication. This can be hacked easily. Instead, use an app-based authenticator like Authy.

Final Thoughts

Bitcoin can be a fantastic way to diversify your portfolio and potentially generate significant returns in 2023 and beyond. 

With the variety of investment options we’ve discussed–self-custody, cryptocurrency exchanges, and investment funds–you’re sure to find a strategy that can meet your needs and risk tolerance.

As with any speculative asset, investors should always be sure to do proper research, and of course, never invest more than you can afford to lose. While Bitcoin could grow significantly, it could also go to $0.

But if you’re willing to educate yourself, explore your options, and make informed decisions, investing in Bitcoin in 2023 could be a chance to have a part in a rapidly growing market set to reshape the financial industry.

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