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Flyfish Club, which sold memberships via NFTs, lan…

A private dining club that sold $14 million in memberships through NFTs early this year has leased its first space.

The Flyfish Club has landed in 11,000 square feet on three levels at 141 E. Houston St., a new office building under development on the site of the former Sunshine Theater by East End Capital, Grandview Partners and K Property Group.

Flyfish was founded by the VCR Group’s restaurateur David Rodolitz, entrepreneur Gary Vaynerchuk, celebrity chef Josh Capon and chef Conor Hanlon — with membership through non-fungible tokens that were purchased on the blockchain and are now being resold on

Those resales bring in another 10% fee, and are providing capital for the buildout and other private events for members.

The building is currently under development.
Courtesy of East End Capital
Another shot of the East Houston Street property.
Another shot of the East Houston Street property.
Courtesy of East End Capital

Rodolitz said in a statement, “We chose this location due to the dynamic neighborhood, the beauty of the building, and the shared vision with ownership of the future of members clubs.”

According to VCR’s website, the Flyfish Club will have a “bustling” cocktail lounge, an upstairs restaurant and outdoor space.

An “intimate” omakase room will additionally have a menu being created by Masa Ito, a partner with VCR Group in the Ito restaurant, and entered through a separate token. Here, members are allowed just one guest, which is the same for regular members in the cocktail lounge. But diners can bring a number of guests depending on their table size and reservation.

Last year, Rodolitz told Nation’s Restaurant News that he held back some of the tokens to ensure they weren’t all snapped up by Chinese collectors for investment, but who wouldn’t attend their events or restaurant, which is expected to open at the end of 2023.

Diners will have to pay for their meal with US dollars and is another reason the founders…

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